Belts have been a staple of wardrobes for generations, and they’re not about to go anywhere. Cowboys on the western range, corporate executives and teenagers all wear belts, and most do so nearly every day. The functionality is not about the change.

Functionality is not the same as fashion, however, and the belt is long overdue for a fashionable update. From the heart of cowboy country in McKinney, Texas, John C. Alexander-Pubill is updating belt fashion with more color options. Cowboys, executives and teenagers can now have more choices than just one or two colors.

Foldable Belt With 4 Color Choices

The Belt Culture features an innovative folding design that quadruples the color options of standard belts, and doubles the options of reversible ones. Depending on which part of the belt is folded in, it can feature any of the four colors that it’s made in — manufacturers can determine which colors to make it in depending on the market they’re targeting.

Many Different Potential Markets

Having 4-color flexibility is something that everyone, regardless of their demographic, can appreciate:

•    Executives may choose to match their watch and shoes, tie or suit, depending on the day. There’s no more need to be limited to only watches and shoes because belts are basically one of two colors (black or brown).

•    Teenagers can express themselves each day, choosing a muted color or a highly visible one depending on how they want to present themselves to peers.

•    Cowboys can still go with the classic leather-color brown or black, but also can branch out to match their accessories, accents or other focal points of their hats and boots.

Of course, the women’s market is an obviously large opportunity. Who wouldn’t love the opportunity to change their belt color depending on their outfit, perhaps even changing it midday as they go from one setting to another?

The foldable design is perfect for women’s wide belts, which are increasingly in vogue right now.

Easy to Fold and Put On

Putting on the belt requires little more than donning a standard belt. It folds easily, requiring no advanced origami skill, and takes just a moment to refold when a different color is desired.

Of course, having 4 different belts in one is also a major cost savings too.

Bring Belt Culture to Market

If you want to explore manufacturing, licensing, wholesale, retail, distribution or other opportunities for the foldable Belt Culture, contact us today.